Here are some things that you should consider:
1. Social media advertising allows you to connect with the people who need your service or product
The first step to making a sale is awareness, so you want to advertise in the places where everyone’s eyes are. Products exist to alleviate a person’s pain point and to improve their quality of life. Advertising allows you to remind consumers of their unmet needs; the first step, though, is finding where they are and that place is social media.
2. Social media platforms allow you to create specific target audiences
Social media platforms provide a multitude of services to aid advertisers in their efforts to reach users. For instance, you can target consumers as broadly or as narrowly as you like to craft the right message for the right person. Such highly customized targeting options are great reasons to advertise on social media.
4. Social media platforms drive targeted traffic to your website
When it comes to measuring the success of your advertising campaign, click-through is one of the most important metrics. You need to generate more targeted traffic to generate more revenue, ultimately. Another point is traffic from targeted users, or people who are interested in what you are selling or promoting, are more likely to stay and refer your website to others.
5. Social media marketing will get you more sales
What matters most at the end of any advertising campaign is whether or not it can turn engagement into sales for your business. You’ll be happy to know that social media is proving to be a successful sales channel for many brands.
6. The ROI on social media ads is unbeatable
For the most part, it’s more cost-effective to advertise on social media platforms over other digital sites. The average cost per click on Google Adwords is $2.32 across all industries, but for a targeted boost post on Facebook or Instagram, you can pay as little as $0.12 per click. Social media makes earning traffic quick, easy and affordable.
Social media advertising is quickly becoming the new standard and it’s difficult not to see why since it offers many benefits for the advertiser, such as the ability to reach specific consumer targets. When combined with all of the above benefits, social media advertising delivers the metric that matters most, a return on investment.
What are you waiting for? Start looking into what social media advertising can do for you and your business today.
Get into action today!