It’s vital to position yourself online with a strong message, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these five reasons why having a strong website is important.
First Impressions Counts
A website should communicate the brand’s main value proposition. Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and “check-in” via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.
A website gives you the opportunity to prove your credibility. You need to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.
No Website = Losing Business
By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can be worse since it literally makes your business look bad. If you can’t proudly promote the website you have currently live and available for the world to see online, give that task to us. A bad website is far worse than no website – but let’s be clear… both are bad for business.
If you don’t have a website, your chance of ending up in customer online searches is significantly reduced.
Whether you are a one man or woman show or operate with 100 employees, your website should appear as if you have a team dedicated exclusively to keeping your online presence strong and noteworthy. The key here is “be online” versus having someone updating your website every day. Having a professional, polished looking website that functions easily and offers customers easy navigation, strong photo images, professional quality content and an overall experience that engages them enough for them to want to do business with you is key.
Besides having a website, you need to think how to promote your business as well. We can help you for promoting your business via FB and Instagram. It helps to reach the target audience, boosts sales, increases brand recognition, enhances conversion rates, boosts traffic to your website and even, improves search engine rankings. No wonder, then, that more and more businesses decide to include social media in their marketing strategies.Explore some of the options we have or contact us just for a free consultation with the WebDevelop Florida team.