The Importance of Website Traffic

Investment in websites and online marketing by small businesses has increased rapidly over the last five years. Business owners are coming to realize that with the growth of consumers relying on search engines, online marketing can provide low risk, low cost and high returns.

 The Importance of Website Traffic

Website traffic is the number of people that view your site, the pages that they view and the length of time they spend on those pages. When someone visits your site, that is recorded. Ultimately, these numbers are added up to give you an idea of your website reputation and popularity. The end goal is to promote your service or product and generate sales.

1. You need to generate more targeted traffic to generate more revenue, at the end of the day.

2. Traffic from targeted users, or people who are interested in what you are selling or promoting, are more likely to stay and refer your website to others.

3. An increase in the amount of time a person spends on your page, increases the likelihood that they will contact you and eventually become your customer.

By focusing on attracting qualified traffic, you can then gear multiple channels to reach a larger quantity of customers – setting yourself up for a steady increase in sales for the long term.