The promotion of brands, services and products using forms of digital advertizing is nowadays employed strategically by organizations in order to reach customers. This kind of advertizing uses digital media for the distribution of marketing and communication messages in attempt to pro- mote interactivity and raise effectiveness.
In that way, both servicing and engaging customers are the aim. Androniki Kavoura (2014) thinks that social media may create a virtual community which spreads the ‘sense of belonging’ to such a community for potential customers in order to feel part of it even if they have never met. Social media have a significant role to play on the creation of the experience—brand experience on the Internet and the engagement of the consumers to this process with the provision of an ‘e- experience’ and their participation which can be of outmost importance.
Social Media Managers may be part of the consumer discussions in a manner that is consistent with the organization’s mission; the creation of blogs and networks that bring customers together can enforce the creation of e-communities which can be accomplished using specific symbols and a language that is familiar to this online group. The integration of social media into the marketing program of an organization or a company as tools consists of an innovative procedure for the co-creation of experience with the consumer.
Virtual communities, as is the case with traditional communities, are used to exchange information and ideas, to share common interests, to entertain people, to offer support, to promote products and services, to create and support relations and emerge when all agree to be part of them with the aim to use the products and services on offer. Virtual communities allow the support of interrelations Advertizing activities in social media and the creation of a community belonging in the digital years 99 among people, they differ from the traditional ones in that they offer multiple ways of communication and in that their members share the sense of belonging to the community. Internet allows the communication on one-to-one basis, one-to-all- -to-one basis and one-to-all.
Branding gives a strong power to the product. It gives a product opportunity to be branded and well-known among the people. Branding gives a story to the product and advertising is the voice of that story. Social Media is the tool to tell/sell the story to the customers. Our team in Web Develop Florida handles everything from creative processing in order to craft messaging that effectively expresses your brand identity.